http://www.youtube.com/watch?v=wQfkhEK04jE (starts around 2:00)
Johnny gives his usual spiel about Rukia being a "dead chick" but Morita who has long had a reputation for being an IchiRuki gushing fanboy actually says (and this is confirmed by the panel translator) that "for Ichigo, it's Orihime" (let the translation skirmishes on this begin--yappari means "after all" so has MORITA JUMPED SHIP AND BEGUN MAKING PREDICTIONS ABOUT CANON?) Morita-kun goes on to say that for Ichigo, Rukia is part of him, which only begs the question of whether Bleach will end in a three way.
In other shipping news, remember PhD candidate lesleygallacher ? The article she submitted about shippers and canon in the Bleach fandom isn't out yet but she presented it today and she sent me her slides and notes not long ago, and I was really tickled to see all her lovely work. I think you'll be delighted when she shares it with you here.